We are about personalizing video itself. Not just recommendations or discovery.
Even though we know that consumers demand personalization, and that it can grow audiences and grow engagement, we cannot deliver.
Populations globally are mixing, increasing the number of cultures and languages spoken in any given region, and we are learning to be more inclusive.
This may mean that we offer viewers a way to not be exposed to certain types of graphic content. Which may be because of personal preferences, but also because of conditions such as photosensitive epilepsy.
Let's discuss our OTT streaming services and how we can help grow your audience.
Multiple versions of scenes allow for personalized experiences. Like a PG-13 option for R-rated content, epilepsy-safe versions of scenes with flashing lights, or personalized product placement.
Add visually localized versions of scenes to the same asset, creating an immersive experience in the viewer's native language, and even adapting cultural context and measurements, like °C vs °F.
The foundation of our technology is a
state-of-the-art OTT streaming platform, supporting all high-end functionality that guarantees high UX. A high quality streaming platform is our foundation.
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Yes, Infuse Video is an Origin Service. The service is entirely based in the back-end, so it can be a drop-in replacement; web/mobile apps do not need to be altered. DRM encryption is supported, and you can keep using your own CDN.
No, we do not touch any of our customers' content. In order to enable immersive localization or personalization using our platform, you are required to deliver alternate versions of scenes. For every viewer, you can granularly control the content version they see. The studio can be in full control of creative intent.
Traditionally, yes. In the past content owners and distributors had to rely on practices like duplicating video content for different languages, regions, and more. This means that content is being created which is 99% duplicate. This means duplicate transcoding, storage, less CDN efficiency, higher costs and higher carbon emissions. That also means that many use cases such as creating a special version for sufferers of photosensitive epilepsy are too expensive.
Infuse Video deduplicates and recombines segments at the Origin. This means that it will become possible to create multiple versions of scenes rather than whole movies, reducing costs while opening up a wealth of opportunities.
We adhere to the same high-end technology standards as companies like Netflix or Disney. This means we stream content using Adaptive Bitrate (ABR) standards like HLS and MPEG-DASH. We support PlayReady, Widevine, and Fairplay DRM, among others. Please contact us for more details.
